A Los Angeles-based production team turning smart ideas into visual work that’s grounded, collaborative, and built to resonate, whether it lives on trails, city streets, or kitchen counters.

We work closely with brands and artists to develop and produce content that feels considered, sharp, and alive, whether it’s a fast-cut thirty-second spot or a longer piece with more breathing room. Alongside production, we bring creative development to the table: helping shape concepts, write treatments, and build out visual approaches that set the tone early. Some projects start with a script, others with a scribble, we’re skilled at turning both into something that hits with intention.

We’ve also learned how to make a lot out of a little. Not every project comes with a big budget or long timeline, but with the right creative choices and production instincts, it can still feel like it does. We know how to work lean without sacrificing quality, and how to focus the energy where it counts. It’s part of what keeps the work sharp, and the process nimble.

Creative Concept & Development

We approach concept work like a creative partner, not just a production vendor. That means we’re just as comfortable writing from scratch as we are helping refine an idea already in motion. We build visual direction, treatments, and campaign frameworks that align tone with strategy, often bringing definition to ideas before a script even exists. It’s a collaborative process, and one of our favorite parts of the work.

Production

We handle full-service production, writing, shooting, directing, and editing, with the kind of speed and intention that keeps things moving without losing meaning. We work lean when needed, or scale with the right people to match the size of the story.

Post & Delivery

From pacing and tone to music and grade, we believe the final shape of a piece matters as much as how it was captured. We finish strong and deliver ready-to-use content across platforms, whether it’s a polished 30-second spot or a cut that lives across social and web.

The Growl Behind the Name

We’re a strong, creative team built on instinct, honed in skills, and a deep love for the work. Black Bear Growls began with a backpack, a camera, and a pull toward stories that felt real, the ones found on early call times, dusty roads, or between the scripted lines.

Founded and led by director Adrian Ursu, we’ve grown into a nimble crew that partners closely with brands who want more than just visuals, they want voice, tone, and heart. Our approach has led to a wide range of collaborations, including a Gold Telly Award for our work with the NAMM Foundation, a reminder that care and craft matter, even when the vibe stays low-key.

We’re built for creative momentum, for brands that value clarity, trust, and a shared sense of what good work feels like, whether it’s set in a canyon, a kitchen, or a record studio.